Direct sales is about making direct contact with existing and possible customers to promote your products or services. Unlike media marketing, it allows you to target specific people with a customised message.
Direct sales can be cost efficient and very powerful at producing sales, so it is ideal for small businesses.
Direct sales uses a range of various techniques. Traditional methods include direct-mail advertising and leafleting but email marketing, telephone marketing and mobile and SMS marketing are commonly utilized and provide a cost-effective method to reach your customers on a one-to-one basis.
Direct sales permits you to produce a response from targeted clients. As a result, small companies can focus their limited marketing resources where they are more than likely to get outcomes.
A direct sales project with a clear call to action can assist you enhance your sales to existing clients, boost customer loyalty, recapture old consumers and create brand-new business.
Direct sales can be assessed and measured exactly. For instance, you can send test marketing e-mails directing clients to specific landing pages on your site.
You can analyse lead to see which email was most successful. You can also check your marketing with sample groups prior to you roll out the campaign that will deliver the very best reaction rate. Whether you are targeting business (b2b) customers or consumers, direct sales can provide results. Choosing the right interaction approach is important. Businesses can be more responsive to receiving sales calls than customers, for example. People will choose different ways of contact, so ensure you appraise their preferences.
Your database is at the heart of any great direct sales method. It has to be up to date and accurate. Inspect your mailing lists routinely - eliminate duplicate entries, remedy any errors and, above all, erase names of people and businesses who have asked to be removed.
The details you hold on your database is marketing gold dust. It can tell you about your consumers' purchasing practices and reveal other useful details such as age, gender and place. You can utilize this information to divide your consumers and prospects into smaller sized groups and target them with special messages. You can develop a profile of your finest clients and actively seek new contacts matching that description by purchasing or renting new lists.
Direct sales works because it puts your message in front of people. However, unsolicited letters, telephone call, faxes, e-mails and texts must only be sent to individuals and companies that have given permission to be gotten in touch with. The Data Protection Act is complicated and personal privacy laws are ending up being tighter. It is your responsibility to examine that your direct sales activities are within the law.
While it can be challenging to measure the impacts of marketing or sponsorship, on the other hand, direct sales is totally accountable. With any direct sales campaign, you can compute a break-even point - the variety of sales you have to make to cover the cost of the marketing. In addition, you can exercise the cost per reaction and the real roi.
This simple analysis will enable you to modify your campaigns in order to improve your results. You can also identify those that are most responsive and target them again in future.